The first professional digital rating agency DigRate has assigned 5.8 points out of 7.0 to the Thrive Labs project.
Thrive Labs is developing a data management platform (DMP) with great potential in advertising marketing. The Thrive ecosystem will allow advertisers and content creators to interact directly without intermediaries. The goal of the project is to create a decentralized platform based on activities transparency, taking into account the reputation when paying bonuses. The blockchain technology will ensure full transparency, reliability, and security of cooperation, and a smart contract guarantees fast and timely payment to the advertising market participants.
Creators of Thrive Labs are the founders of Weboom LTD, which is one of the four largest Italian companies in the digital advertising industry.
The project team has conducted a detailed analysis of the digital advertising market and the competitive landscape. Successful companies such as Google Doubleclick and AppNexus have been operating on the global market for a long time. The most perspective competitors that have conducted or are going to conduct crowdsale are AdEx, Ad Shares, Basic Attention Token, Papyrus, and Bitclave. For example, the Bitclave project (A1 investment attractiveness score) raised $ 25.5 million during the ICO, and now the CAT token is trading on exchanges with three times higher price.
With blockchain Thrive Labs plans to eliminate the following competitors’ shortcomings: low transaction speed, high commission fees, and insufficiently high data storage capacities. In addition, as project has its own services to collect information without intermediaries, the cost of premium advertising within the Thrive Labs is 4.5 - 7 times lower than competitors. There are the highest transparency and data security and protection of the advertiser's brand from an unfavorable information environment among other advantages of the project.
Another difference of the project from competitors' projects will be a system for assessing the quality of creators' websites content, where reviewers will be rewarded for their work, and creators of ineffective content will eventually leave the ecosystem.
The project team has a demo of the Thrive DMP platform with limited functionality. The developers claim that launch and testing of the alpha version of the platform are planned for the second quarter of 2018.
In general, the project has opportunities for rapid scaling and occupying a niche in the premium digital advertising market by minimizing the cost of advertising and improving its effectiveness.
More information about the strengths and weaknesses of the project can be found in our review.