"The digital media industry was originally built on principles of inclusivity, but that it has also become too top heavy to support independent publishers and creators. In addition, most advertising revenue winds up in the hands of major studios instead of the creators, where it belongs. The blockchain can solve this problem by removing middlemen and high transaction fees, while also introducing new streams of revenue like activity-based income (i.e. creators are paid when someone listens to their content) and subscriptions. With the introduction of BoxOfData Wallet, Castbox will become the first among global mainstream digital content apps to embrace native cryptocurrency within the app. Compared with standalone cryptocurrency apps, such as Coinbase or Jaxx, BoxWallet will link cryptocurrency with more traditional non-crypto users who may not have heard of Bitcoin or blockchain before."