Digital Rating Agency has assigned a Quality Rate High and B1 investment attractiveness score to EXMO – considerable risk exposure, high sensitivity to market conditions.
The EXMO project is conducting an ICO with the aim of raising capital for the development of the exchange and launching a new Margin Loan service. This type of service will provide an opportunity for traders with small capital to earn more, at the same time, the company will potentially be able to increase the trading volume and the popularity of the exchange among traders.
Exmo plans to raise $150mn - $300mn during the ICO. 50% of the raised funds will be sent to the margin loan fund of traders. Investors will receive dividends from the exchange's profits. This business model will allow the company to attract a sufficient amount of capital for subsequent loans to traders, while the backers will have the opportunity to receive a monthly revenue in the form of dividends. The project team presented a rather detailed roadmap, as well as market analysis. Competitive advantages of the company are clearly defined. The description of the financial dimension includes the distribution of investments in two scenarios: at the achievement of $150mn and $300mn. The company also presented a forecast of investors' yield for five years and assumes that the value of the token will increase from $1 to $30 by 2022.
The project founders set a very ambitious goal ⎼ to attract $300mn of investments, although at the same time there is no information about partners, VC investments in this project, as well as a number of legal documents. Despite the promising composition of the project team itself, the company failed to attract a sufficient number of advisers with an international name in the field of marketing and strategic development. As of the date of drafting this report, the level of marketing activity is low, the launch of its active phase is scheduled for January 2018.
Also, the economic nature of the project’s token EXO does not allow it to pass the Howey test, and this is the basis for classifying EXO as a security. Despite the above mentioned shortcomings, DigRate experts assume that the intentions of the project team are serious, and the possibilities are sufficient to realize the indicated goals.
Pros and cons of the project, as well as our recommendations, can be found in our report.