Kickcity: satisfactory level of investment attractiveness | Digital Rating Agency

Kickcity: satisfactory level of investment attractiveness

23.11.2017

Kickcity: satisfactory level of investment attractiveness
Kickcity project, B1 rating score of investment attractiveness: considerable risk exposure, high sensitivity to market conditions. The aim of KickCity is to create a decentralized platform to host events and attract participants. The platform will operate on the basis of a decentralized P2P Protocol for event-marketing, in which users will be rewarded for promoting various events. P2P-Protocol of KickCity will use smart contracts for the distribution of remuneration among users, based on their contribution to the promotion of events. The developers claim that such a system will have exponential growth of interactions within the platform, and a token KCY will become a universal token for the event industry. In our opinion, the team actually solves the existing problem of the ineffectiveness of online advertising and inflated cost of participation in events and offers promising idea for monetizing content and actions aimed at the promotion of events. The team has positioned itself as an international level player, but at the moment it is far from reality. Platform KickCity first has to become known and visited one. The team pointed to their competitive advantages, however, they do not consider similar projects, based on the blockchain. The project has not yet attracted the attention of large investors. The liquidity of the token KCY and the success of the project as a whole will directly depend on the ability of team members to build up an effective campaign to attract the public to the project. Also, the team doesn't describe any regulatory risks of holding the ICO. Pros and cons of the project, as well as our recommendations, can be found in our report.